Rebecca is an entrepreneurial relationship builder and strategic leader with 11+ years in b2b and b2c marketing, sales, partnerships, creative/digital media strategy, and client/team/agency management. Her expertise is in ads and sponsorship strategy with a proven track record of advising brands on marketing and commerce strategies and developing integrated brand campaigns and partnerships from scratch with companies such as Airbnb, Dropbox, DoorDash, Meta, Netflix, Verizon, Adobe, Apple, Samsung, Spotify and more.
She is currently a Marketing Strategy Lead, Commerce at Google & YouTube, where she advises omnichannel retail and CPG brands on their digital marketing and commerce growth, profitability, merchandising and content strategies via Google and YouTube products.
Prior to Google, Rebecca was VP, Business Development at Tangent, a boutique entertainment agency, as well as Senior Director, Growth & Development at TMA, an Omnicom agency. She also led consumer brand partnerships for Variety & IndieWire. Rebecca previously held marketing and sales roles at companies such as UBM, News Corp., Jimmy Choo, and iHeartMedia. Additionally, she founded an Arabic and English TV startup called VyuTV, where she led business development, partnerships and product marketing strategy.
Rebecca has also consulted on business development, social media strategy, ads strategy, brand partnerships, and brand marketing. Clients include a gaming platform, gummy brand, brand partnerships agency, fashion trade show, food delivery startup, dating app startup and more.
Her experience varies across sales, marketing and account management for small, mid-size and large companies - including a global tech company, entertainment publisher, creative agency, TV app startup, luxury fashion brand, trade show and media company.
Originally from Dallas, Texas, Rebecca graduated from Washington University in St. Louis with a B.S.B.A in Marketing and International Business. She currently lives in Los Angeles, California.